Trusting Someone Else to Tell Your Story

“A brand is a voice, and a product is a souvenir.” – Lisa Gansky Getting your business to be hot news is one thing. But to persuade people to buy your products or services, you need a voice. A story that people can connect with. Dietrich Mateschitz, Redbull’s founder, turned a product that was onceContinue reading “Trusting Someone Else to Tell Your Story”