On a quest for irresistible words?

You’ve come to the right place.

Show the world how magnificent your business is with content that compels, inspires and converts.

And on your way…

Start a new conversation with your audience that communicates their evolved needs.

Get inspiration and direction for the structure of your project.

Give yourself the time you need to do the work you want to do.

What I Deliver

I put pen on computer, make a mess and create copy that turns your business’s values and ideas into opportunity magnets.

My process is simple:


You could be a big player in the latest tech. A mastermind in B2B. An entrepreneur whose business enriches the lives of others.

I become an expert in your business to give voice to what’s important to you.


This is where I turn your ideas and your vision into powerful content. It’s my favourite process. I channel my passion for writing into creating engrossing and exciting copy that mirrors your voice.

We tell your story.

We enthral your audience with irresistible and personable content; converting readers into quality enquiries you can take to the next stage.


I want you to tell me if you’re 100% in love with your copy.  If you need it revising once or twice, that’s exactly what we’ll do. This is done during a live edit, either in person or by video sharing.

What I Write:

  • Web copy
  • Articles
  • Case studies
  • Press releases
  • Social media posts 

I can also:

  • Create infographics
  • Manage your social media channels
  • Publish blogs on WordPress 

Who have I worked with?

I have written content for accountants, property experts, recruitment consultants, business coaches, marketing professionals and photographers; words that align with the future of their business.

What writing for you means for me

The sum of it: I love my job because I get to write. It puts a huge smile on my face knowing that I get in up the morning to pursue something that makes me happy.

Want to get to know me a bit better?

Read how I got into content writing.

And then say hello, if you fancy!

Essential Elements of Compelling Content


Copy of Copy of Making the most of your content

There’s content that gets less engagement than a stale slice of bread. And then there’s content that attracts prospects as effectively as a field of puppies.

Let’s take a closer look at the copywriting mistakes that can negatively impact your business. Keep reading to learn how to write words that aren’t just shiny, they’re luminous.


Photo by Nick Morrison on Unsplash

Mistake One

Sometimes we write content that’s indulgent.

We use fancy and complex phrases that parade our knowledge without explaining it. You wrote what you wanted to write, not what your readers wanted to read.

They aren’t looking to discover the next Oscar Wilde. They’re hungry for knowledge.

As tempting as it can be, writing for ourselves is alienating and leaves readers with nothing to take away.

The Remedy

Writing for the reader starts with understanding them. You need to build your buyer personas using audience research to create highly-targeted content. A persona could look like this:

Name: Brenda

Job title: Managing Director

Age: 56

Main personality traits: Brenda is very logical and likes to see solid facts 

Main problems encountered: She has a lot of big responsibilities but time is being wasted on small tasks

Goals: She wants to free up more time for family events

With buyer personas in hand, you can learn which tone is right for your audience.

For example, Brenda appreciates content that cuts to the chase and is driven by powerful statistics. A matter-of-fact tone that leads with authority will put a smile on Brenda’s face and get her interested in your business.

Mistake Two

Sometimes we use too much jargon.

“Climb the stairway to success with our innovative solutions” – Said someone, somewhere

Great! But what does that mean?

We leave the reader guessing. They don’t get the information they’re looking for.

They think: So what? The result is a dissatisfied reader who won’t come back for more.

The Remedy

Jargon is a complex beast. Understanding what’s jargon and what isn’t can be tricky. Stick to this rule to make things simpler:

  • Avoid using words that end in -ise, -ism and -istic

Phrases like ‘pain points’ and ‘content is king’ are also overused and can make for a boring read. 

Instead, show how your business works using real examples. Tell your readers exactly what your product or service does rather than just saying ‘solution’.

And think about your perspective. How can you make your content fresh with your unique way of seeing the world? By putting your own spin on things, you can present old information in new and exciting ways.


Photo by Kinga Cichewicz on Unsplash

Mistake Three

Sometimes we use complicated words and difficult to understand phrases.

Everything. Takes. A. Long. Time. To. Read.

And when we don’t simplify terminology nor do we explain what we mean, the reader is left thinking: This is too smart for me.

We create negative reader experiences that fail to teach anything. When a competitor is writing clearer and more educational articles, we lose customers to them.


The Remedy

Ann Handley is a treasure to the copywriting world. Her book Everybody Writes (which no writer has ever regretted purchasing) preaches that “good writing is simple, but not simplistic.”

It’s less puzzling than it sounds.

“Assume the reader knows nothing. But don’t assume the reader is stupid.”

Break down complex concepts so they’re easy to understand:

  • Use subheadings
  • Explain terminology
  • Shorten your sentences
  • Shed word bloat: “It’s important that…” or “In other words”

Spot overly complicated sentences by reading them aloud. You could also use the Hemingway app which scores your content for readability.

Finally, ask yourself: Are you making sense? Would a reader who knows little about the subject understand? Your explanations should be easily digestible saving the reader’s time and energy.

Mistake Four

Sometimes we write content that’s patronising.

We repeat shallow topics because it’s easier than diving deeper. In the process, we belittle readers by reciting what they already know, underestimating their intelligence.

Content that undermines is:

  • Too simplistic – it states the obvious
  • Too repetitive – readers never learn anything new

Photo by Aaron Burden on Unsplash

The Remedy

We’re at risk of writing ‘been there done that’ content when the idea bank is lacking.

The good news: there are plenty of ways to curate original content.

First off, look at your buyer personas. Is there a problem regularly experienced by buyers that you haven’t addressed? Write about it.

Or maybe you’ve recently read an article and you didn’t agree with. Create an opinion piece from your unique point of view.

Buzzsumo is a great paid tool that highlights trending topics. Obviously, copying topics defeats the point. But there’s no rule stopping you from putting your own spin on relevant subjects.

Can’t be bothered to read the above? Let me summarise in 49 words:

Do you want to be a ludicrously good writer? To create content that builds your influence and turns prospects into customers you need to:

  1. Write for your audience, not for yourself
  2. Kiss jargon goodbye
  3. Simplify explanations focusing on word choice and sentence structure
  4. Discuss original topics, not second-hand thoughts

The Next Step …

… is getting more eyes on your content. Learn how by reading my guide on making the most of your content.


The Art of Writing Like a Person

Making the most of your content

Write with your voice to sound like a person.”

If you’ve ever written content for your business or asked for advice on nailing your copy, you have probably heard this before.

But the truth is that putting your personality onto paper isn’t a priority when you have ten other really important things to focus on:

  1. Is your writing grammatically correct?
  2. Are you writing to your target audience?
  3. Is your content easy to read?
  4. Do your explanations make sense?
  5. Are you empathising with your customers and their pains?
  6. Have you done enough research on the subject?
  7. Does the structure flow?
  8. Have you backed up your opinions with reliable facts?
  9. Does your content support your business’s values?
  10. Did you save? (Okay, nine things if you’re using Google docs or WordPress)

Let’s say you added ‘Does my writing sound like me?’ to that list. Where would that rank in your priorities during a writing session? Top 5? Probably not.

Here’s why: writing like a person isn’t an essential component. Whether you’re writing content for your website, an article, or a social media post, addressing your target audience, getting your grammar and spelling right, and providing accurate information is what’ll help you sleep easier at night.

Everything else is just background noise when writing isn’t your jam.

Even so, deep down you know that writing like a person is the button to press for engagement. But a lack of time and, by default, decreased motivation is stopping you from taking your content one step further.

Sound familiar? Then here’s a happy tune: we can solve this easily.

It’s a simple strategy …

Spend less time thinking about this conundrum when writing your first draft.

Because if this is a real anxiety for you that’s clouding your thoughts, you’re wasting time during the first stage of writing your content.

Fitting in your little quirks and nuances that make you so wonderfully unique and engaging: this is the last thing you have to do.

And the best part? Once those ten points have been checked off your list, injecting your personality into your content is going to be much easier and faster to do when it’s the only thing you have to think about.

If you’re still figuring out how to translate you into words, here’s a neat trick:

Say what you want to write out loud.

Ask yourself: Did it sound like something you would say? Answer no, and go back to the drawing board until you feel content with your copy.

Succeed, and your content won’t read like a textbook. It will be an authentic experience that pulls your readers into your story through your voice.

As Maya Angelou once said: “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.”

Trusting Someone Else to Tell Your Story

Copy of Making the most of your content.jpg

“A brand is a voice, and a product is a souvenir.” – Lisa Gansky

Getting your business to be hot news is one thing. But to persuade people to buy your products or services, you need a voice. A story that people can connect with.

Dietrich Mateschitz, Redbull’s founder, turned a product that was once sold to Thai labourers as a night-shift pick-me-up into a billion-dollar brand.

That success wasn’t born from a mixture of chemicals, caffeine and carbonated water. It was from a marketing campaign that linked an energy drink to compelling stories.

Full-throttle stories about courageous people doing incredible things. Stores that are real and human, and because of this, have the power to inspire.

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Today, a Redbull drink isn’t a just product. It’s a prize to be gained because of the brand it’s associated with.

Building a Brand Powered By Your Story

Your brand might not be visible yet. Your website is in development, and you don’t have any content in the public eye.

The problem is, writing about yourself and your business isn’t easy. You’re not sure how to put your story into words, or how to write for your audience while also talking about yourself.

Perhaps you do have content. But what you have doesn’t light any fires in you; the process didn’t come naturally, and you don’t think it tells your story in a way that’s compelling, authentic, or memorable.

You know that the solution is getting someone else to put your story into words. But how can you trust someone you don’t really know with such an important task?

Finding Your Soul-Writer

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Before you look for a copywriter, (if you haven’t already) you need to establish your brand proposition. Will it be tongue-in-cheek or corporate? Or a mixture of tones?

When you meet your clients, you want them to be able to make a connection between who you are and the product or service you sell.

If they can’t find one, your brand won’t feel authentic. Why is this important?

As bestselling Author and Executive coach, Suzi Pomerantz, puts it:

An authentic relationship matters more than an emotional connection in creating customer satisfaction. Marketing strategies that are most effective have, at their foundation, a commitment to creating a genuine human connection.”   

The next thing you might be expecting to hear is that you should find a copywriter who mirrors your tone in their own writing (like the content on their website).


There’s no reason why this can’t be the driving force behind your choice.

Especially if you find a copywriter who specialises in your industry; you have more reasons to trust someone who’s knowledgeable about what you do from the get-go.

But really, a similar tone isn’t the be all and end all. A skilled copywriter doesn’t stick to one particular tone. They might have a preference, but they should have the ability to change and adapt to a client’s persona.

What’s important is that you enjoy reading what the copywriter in question writes. It’s entertaining, it’s memorable, and it takes you on a journey that feels satisfying.

So really, finding your soul-writer has a lot less to do with sharing common ground, and more to do with that special spark between you and their content. 

When You Also Need Concrete Back-Up

If you’ve been recommended a copywriter from someone you trust, that will help you cement over your uncertainties.


No recommendation? No problem. Testimonials are a great way to gauge the skill of a copywriter. Contacting the author of the testimonial is an even better way to verify if they’re the real deal.

And if there aren’t any testimonials, you still have options. Conduct your research through their website, their blog posts, and any snippets of online communication such as their social media activity.

Your final failsafe is your gut. Because no matter how good something looks, if it doesn’t feel right … abandon ship.

Passing The Torch …

… shouldn’t make you nervous. By the time you’ve hired a copywriter and they have started writing your content, you should have:

  1. Received a proposal

Best practise in most business transactions, a copywriter’s proposal should acknowledge your aims, your business proposition, a detailed overview of the project in question, a quote (how much do copywriters charge? Find out here) and any other necessary details you require.

  1. Had a comprehensive briefing session

After you’ve given written approval for the project to commence and paid your first invoice (if this is requested in installments) the next step is briefing.

This usually comprises of a one-to-two-hour session where your copywriter will start a conversation with you that ends in their complete understanding of your tone, your inspirations and aspirations, and your ideal end product.

  1. Seen your conceptual copy

What’s Conceptual Copy? It’s a fancy way of your copywriter saying, Here’s a snippet of your copy that I need you to check to make sure I have your tone down to a T.

It’s my favourite step in a new partnership between copywriter and client. It’s our opportunity to hash out the details, discuss what’s wrong and what’s right for further direction, and to get you really excited about your content.

And the best part? You start to relax.

You’ve done the hard bit (you found a copywriter you like), a plan has been set in motion (the structure and nature of your content has been established), and you know you made the right choice (because your conceptual copy points directly towards the content you want).

And if one of those components is missing?

You’re allowed to feel nervous. If there’s no proposal or no briefing session, walk away. If there’s no conceptual copy, ask for it.

Trust is Letting Go …

… when you have everything you need to let go. If you do, got for it; let someone else take care of your content so you can concentrate on moving your business forward.


Your prize will be words that set the bar for all of your other marketing, build your brand awareness, raise the possibility of landing passionate subscribers and bolster lead conversion.

Words that are a crystal clear reflection of you, your story, and all that you have to offer.


Where to Find the Miracle of Motivation – A Guide for New Business Owners

Where to Find the Miracleof Motivation- A guide for New Business Owners

We live in an era where procrastination is trendy. We use it as a hashtag on Twitter to laugh at ourselves for our hopelessness of not doing what we should be doing.

But when we factor this dilly-dallying into the day-to-day running our of businesses? It’s a problem. Dip a toe into the pool of distraction and there’s a good chance you’ll slip and fall in head-first.

Work piles up, time evaporates, and soon you’re falling seriously behind. So how can you defeat such a demon? It’s not easy. But it’s also far from impossible.

Motivation is a miracle because only you can create it. And I’m going to give you the tools to channel into that magical part of your brain.

Work in 25-minute bursts

Whether you have an article to write, accounts to settle, clients to call or emails to sift through, doing a little is better than doing nothing at all.

And it’s good for your brain.

Working in short bursts makes your to-do list seem less daunting than if you were to say, “I have eight solid hours to complete everything I need to do today.” In fact, this system is so great that we gave it a name.

It’s called the Pomodoro technique, and it works like this:

1. Pick a job to complete
2. Promise yourself that’ll you’ll dedicate 25 minutes to do it (and no interruptions!)
3. Work, and work on nothing else
4. When 25 minutes are spent, mark your progress
5. Chill for 5 minutes
6. Rinse, repeat


Do as the tomato says. And after every fourth session, allow yourself more time to relax in between. Soon your brain will connect the dots: hard work = more breaks = motivation = hard work. You’ll never look at your tasks in the same way again.

Prepare a music playlist in advance

Silence works for some people. I wish it did for me. With no background noise, my internal voice just gets louder and louder.


“Just do something!”

“You are getting NOWHERE!”

If I pick the right music, soothing sounds push away these thoughts and help me concentrate.

The problem was, I was spending precious time and energy looking for the perfect playlist when I should have been doing work.

How did I solve this problem? I used a little free time to prepare my let’s-get-to-work track in advance. I’ve now discovered that rain music mixed with my favourite chillstep mix is my study lullaby.

Perhaps you’d prefer a radio show, some heavy metal, or a soundtrack from your favourite film. Just make sure it gets your creativity flowing and isn’t a distraction.

Improve your working environment

Maximising your office’s potential as a sanctuary for concentration can do great things for your motivation levels. You might not see it as a priority when tasks are coming in at high speeds. But taking a back seat when it comes to improving your workspace can have detrimental effects on your productivity.


Mary Bitner of Arizona State University explains in The Impact of Physical Surroundings on Customers and Employees, “Physical comfort (temperature level, lighting) and responses to noise level and/or music affect productivity and overall satisfaction.”

Feeling comfortable is a huge factor here. Your chair should hug and support your back. Natural light is optimal, but if your office is like mine (which is north facing), lighting should be bright enough to read by and dim enough to not produce glare.

The aesthetics of your office is up to you. You might be a minimalist who finds it easier to concentrate when your room isn’t cluttered. Or perhaps plants make you feel peaceful, enhancing your ability to focus.

Whatever your style, dedicate time to optimising your office for work, and you’ll earn those minutes back from an increase in productivity.

Rewards, write them down.


This helped me especially in the earlier days of running my business. It’s easy to get lost in the whys of what you do when you’re working for yourself. Self-discipline is an art that’s mastered over time.

But what I found was that, if I thought about the rewards of completing a task more than the task itself, my motivation levels would skyrocket.

And I think it’s better to focus on short-term prizes, rather than your long-term gains. You could say to yourself, If my business grows large enough, maybe in ten years, I can move abroad and work somewhere hot.

But ten years involves A LOT of work, and your brain won’t respond as effectively to this thought when compared to thinking, If I do this, then I can eat a massive slice of cake.

So tomorrow, when you’re sitting at your desk first thing in the morning, grab a piece of paper and write down all the rewards you’re going to give yourself in a day. Then watch as your level of caring grows from average to OMG, CAKE.

Close your social media tabs

Social media is great for building your brand’s awareness. But if you’re using it to pass the time during working hours? You’re setting yourself up for a deadly dose of demotivation.

The main problem with perusing social media channels is this: reading your peer’s tweets about the work they’re smashing, or the article they’ve recently written, or all the cool things happening in their business will magnify your own lack of productivity.

Which will probably make you feel really bad. The consequence? Nobody likes to work when clouded by a crummy mood.

So keep the minutes you spend on Twitter, Facebook, and Instagram to a minimum and sidestep discouragement.

Accept that you’re going to have bad days too.

One day wallowing in the dumps doesn’t mean you’re doomed to fail. But it’s easy to absorb that negativity and carry it with you into a new day.


It’s going to take some practise to shake off the bad vibes. But if you use these techniques and combine them with the dedication you have towards making your business a success, working might just become as enjoyable as baking (and eating) your favourite cake.

Have you got content to create? Is it taking too much time away from running your business? Send me your thoughts or questions here.




An Honest Guide to Outsourced Copywriter Fees

A Honest Guide to Outsourced copywriter fees

“How much do you charge?”

It’s a simple question to ask a copywriter. Perhaps the figure you receive is enough to get you moving forward into content creation for your business.

But it may also leave you questioning what that number really means:

Is it too low? Will my content be valuable when I paid so little for it?

Or …

Have I been charged too much? How can I tell what’s fair and what’s not?

Rather than live in perpetual puzzlement, I’m going to offer you answers to these questions. It’s time to get you some industry intel to give you a buyer’s upper hand in the copywriting arena.

Easily identify the different price brackets for content and what those fees really mean. Use this knowledge to outsource your content confidently, and receive the results you’re aiming for.

Types of Content Explained

Ponder the different categories of content below:

Different types of copy

For the unsure: each type of content has varying value. For example, a landing page’s purpose is to convert users. Therefore, it uses prominent digital marketing and search engine optimisation (SEO) to boost your online traffic.

A blog post or article will often be used as a connection to your landing page through a featured link. But its purpose is more focused on building brand awareness and solidifying your reputation as an industry expert.

In short, a landing page is more likely to net you short-term profit than a blog post. This is why copywriting fees are higher for this type of content.

The Variations of Copywriting Fees

Let’s say you’ve contacted several copywriters who have all quoted you differently for a project. Confusing, huh? Should you be looking for the best deal or paying that little bit extra for quality?

Answering this question starts with understanding how those fees have been calculated.

Let’s begin by looking at the most popular types of copywriting fees:

Different types of copy (1)

To simplify things, we’re going to use blog posts charged per project as a primary example. For your future quotes, use the difference in fees (as you’ll discover in a moment) and apply it to the aforementioned rates not included below.

There Are Three Types of People …

When it comes to copywriters. Why is this important? Because the content they create will have varying characteristics and qualities, affecting the value of the work produced. To understand these differences in detail, we’re going to learn more about our three copywriters.

So let’s meet them.


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Okay, I realise these aren’t people per se, but animals are better than humans, so let’s pretend.

This is Dave. He knows how to write and loves his craft. But he hasn’t had any concrete training in copywriting. Because of this, he lacks specific industry knowledge and skills his more experienced peers possess.

Using the writing know-how he does have, Dave advertises his services on content mills and bidding sites like Upwork and Fivver.

For blog posts, he’ll write 500 – 800 words for as little as £15.

No-one would blame you if you saw those prices and thought, Today is my lucky day. And you will get content for your trouble (which is better than nothing, right?)

Here’s what a blog post by Dave includes:

  • Words
  • Maybe a ton of keywords or an erratic display of keywords
  • Evidence of research

Remember that and carry it with you as we meet our next copywriter. (Why is this starting to sound like a talent show?)


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Thierry got his English degree a couple of years ago. Since then, he’s had a mixture of jobs. He wrote for a local newspaper. He was a teaching assistant for a while. And then he joined a marketing agency where he learnt how to write content for businesses.

After being with the agency for a few years, he decided to set out on his own and start a copywriting business. Thierry believes his prices reflect his level of experience and skill.

He writes blog posts for a minimum for £70. Average prices range between £70 – £150 depending on the length and research required.

Thierry’s content:

  • Has excellent readability
  • A fresh perspective
  • Is customer-centric, well researched and full of factually-backed information
  • Has relevant keywords in the right places

It’s clear that Thierry can write high-quality, mindful copy. You can expect to impress your readers and boost your rankings (helped further if you call in an SEO expert) with copy at these prices. So what happens if you decide to pay more?


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Meet Hazel. She’s owned her own copywriting business for 10+ years. You’ve heard her name before. People have spoken highly of her writing skills in the business sphere.

You’ve had her business card for a while and decide to call her. You ask how much she charges for blog posts.

She says prices start at £105 for 500 – 1000 words. She also refers to lengthier posts -called long-form articles – that go into further depth and research than a normal blog post. For these, she charges anywhere between £105 – £500.

This is what you get if you meet Hazel’s prices:

  • Content that will blow yours and your readers’ minds

A blog post from Hazel is likely to gain substantial recognition when well-marketed. Because it contains the necessary ingredients (as explained above) to be extremely valuable.

Please note: None of these animals are based on real people.

Is Copywriting Really That Black and White?

The short answer? No.

While it’s highly unlikely that Dave could produce content that’s as valuable as Hazel’s, it’s not impossible. He could be an exceptional copywriter, who lacks the commercial insight to charge prices that reflect his kick-ass writing skills.

But the chance of that being a reality? It’s slim.

It’s up to you to decide whether or not you’d take that risk. While it might only cost you £15, that’s still time and money you could have spent having Thierry or Hazel produce incredible copy.

What’s Important to You and Your Business?

Now you have a clearer understanding of the different kinds of copywriters out there, what they charge and why.

Apply these narratives to the quotes you’ve been offered or will be offered. Use this information to get content that’ll increase your website’s online engagement, convert readers into buyers, strengthen customer loyalty and build brand awareness.

Extra Tools to Help You Choose Your Copywriter

Out in the real world, there are lots of different Daves, Thierrys and Hazels. This can make it tricky to decide whom to outsource your content to.

Here are some final tips to make that choice easier:

  • Read their past blogs
  • Look for testimonials and check for authenticity by contacting previous clients
  • Measure email response times
  • View their social media channels and assess the quality of their posts
  • Compare proposals (and flee if they don’t provide one)
  • Note the questions they ask you about your business

Need more advice on copywriting charges? Contact me and I’ll be happy to help.

Making the Most of Your Content

Making the most of your content

You’ve found the time to complete your latest blog post. It’s polished to perfection. You’re excited to see what your desired audience will make of it.

But then you wonder… How do I lead people to my content? How do I get them to engage with it?

There are LOTS of ways you can do this. And that’s what I’m going to share with you.

Your aim is to build awareness, entice engagement, and develop the potential to generate new leads using these online marketing hacks.  There are no cheap tricks in this guide. Instead, discover genuine tips, neat tools, and game-changing software to help you MAXIMISE the value of your content.


Publishing your blog is the magic moment where your content goes live. There’s a lot of power in this action, as you’ll discover.

But firstly, be cautious. Any blog you post under your business reflects your brand. Post a blog that has spelling, punctuation, and grammar mistakes and allow your content to be bait for all the grammar sharks online. They can tear your work apart, putting your business’s reputation in jeopardy.

So, TRIPLE check your work. Use an awesome app like Grammarly to get that extra slice of anti-error defense. And if you can, ask a friend with sharp editing skills to do a once over.

Then confidently move onto publishing your content. Here’s a refresher on how to do this through WordPress.

1. Go to your admin page – https://wordpress.com/%5Byoursitename%5D

2. Click on blog posts

Wordpress 1

3. Enter your content

Wordpress 2

I chose WordPress because of its accessible and easy to use SEO features. But feel free to experiment with sites like Squarespace or another platform (that you want to use or are using).

Search Engine Optimisation (SEO)

SEO is self-explanatory, but can be an enigma for many.


Break Up Your Text (2)

SEO is responsible for navigating your target audience towards your content when they look for it using search engines like Google.

Your job (as content publisher) is to provide WordPress (or a similar site) the instructions to do so. And here’s how:

  • Keywordspower words that indicate the subject of your content, e.g. say your blog title is ’10 Tips for Idea Generation’. Your keyword would be ‘Idea Generation’ – telling your reader that generating ideas is the information they’ll gain from reading your post.

Takeaway: Use keywords sparingly, in your title, introduction, and summary. Otherwise, it will A: be annoying to read and B: turn into click bait (an article focused on creating online advertising revenue, at the expense of quality and accuracy.)

  • Tagswords used in association with your blog to engage with specific topics, e.g. if a user is searching for information on generating ideas, they will type these words into the Google search bar. The chance of your article appearing during their search is much more likely if you tagged it with ‘copywriting, idea generation’ (use commas to separate your tags).


Takeaway:  Use descriptive tags. Creating a specific description will have a positive effect on permalinks and anchor text for internal links.

And here’s another: Use a maximum of three tags. Each tag will generate a new archive page on your website; too many tags will make your post difficult to find.

  • CategoriesCreate a list of categories that your blogs cover, e.g. they could be offering techniques (‘How-tos’, ‘Top Tips’) or opinions. On the ‘edit blog’ page, you can create these categories to order your posts. When a user is on your website’s blog, they (and you) can use these categories to navigate through your content.


These are all features you can use on for free on WordPress. But if you really want to maximise your presence in search engines, it’s worth investing in the advanced SEO Plugin, Yoast.

  • It teaches you how effective your keywords are and where to use them.
  • It gives you the option to re-write the meta description (the text that shows under your title in Google).
  • It analyses your post’s readability (how easy is your blog to read? It identifies convoluted sentences).

Image Creation

Adding images to your post is an awesome way to further increase engagement. There are three compelling reasons for this:

Break Up Your Text2.  According to HubSpot, when people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.

3. The University of Alabama states that: “Sixty-five percent of the population are visual learners. This means over half the population take in information best when viewing images, pictures, and colours, as opposed to reading text.”

Imagine if you were reading a magazine. How much information would you take in if all the pages were pure text? Your content is no different. Create an eye-appealing, high-quality image to give your words more authority.

“But I’m not a wizard or a graphic designer so, how am I supposed to do that?” You ask.


This fine piece of software is super easy and fun to use.

  • It creates templates for you
  • Has a great supply of ideas for creative fuel
  • Offers a plethora of fonts and icons you can add to take your images to the next level

Use an image from Canva, or choose one from a site like unsplash.com that have uncopyrighted, high-quality images to download and use for this purpose.

Here are some image ideas to get you started:

  • Title images
  • Text quotation images
  • Statistics

Takeaway: Ensure your images reflect your brand: don’t change your primary colours and include your logo in header images.

Of course, you can go to a graphic designer, skilled staff member or freelancer, who will create these images for you. It’s up to you to weigh up how much time you’ll spend doing it vs. how much money you’re willing to spend to save that time.

Tweet Your Way To Engagement

Copy of -Mistakes are portalsof discovery.-- James Joyce (2)

When you tweet a link to your blog post, a proportion of those users will actively engage with your post.

Engaging = viewing, favouriting, replying, retweeting, following, and clicking on your links.

The size of that proportion relies on the context of your post and how often you publish it. Here are the best ways to increase your engagement on Twitter:

  1. Use popular and relevant hashtags e.g. #technews

Akin to tagging in WordPress, use hashtags to allow your content to appear in Twitter’s search bar. Creating relevant tags is easy: pick out the keywords from your blog post and either incorporate them into your post:

Learn how to maximise your content’s potential using this #digitalmarketing guide: (link)

Or add them to the end of your post:

Learn how to maximise your content’s potential: (link) #digitalmarketing #contentmarketing

Notice how I only used one or two hashtags. Overuse looks messy, makes your post difficult to read, and can make you look desperate for engagement, reducing interaction.

For popular tags, use apps such as Ritetag to analyse a hashtag’s exposure and how often it’s being tweeted about. If you search a tag and it’s labelled as green (used often) it can increase your post’s exposure.

Takeaway: It’s also worth checking Twitter’s trending tags (displayed on the right-hand side of your Twitter feed). They might not always be relevant, but when they are, they can be a magnet for engagement.

  1. Attach images to your twitter posts

Attach an image from your article to your tweet. Your title image is always a good call – it highlights the title of your post, reiterating what your content is offering.

  1. Curate a month’s worth of posts and schedule them using Hootsuite

Tweeting a link to your post just once will limit who sees your tweet. Were they online that day? Did they require that information when your tweet went live?

Create at least five different tweets to accompany every new blog post you publish.

Takeaway: use a powerful phrase from your blog and turn it into a tweet. Don’t forget to add a link at the end!

Use Hootsuite to schedule your posts. It allows you to host several social media accounts (from Twitter, Facebook, or Instagram) and curate and schedule posts over a period of time.

Try to aim for a month’s worth of tweets advertising your blog. This would be one per week: enough so that people will have ample opportunity to read your content without it becoming repetitive.

  1. Get cosy with your followers

If you haven’t already, spend some time following twitter users who own businesses in your area. If their line of work is linked to yours, this is better. You could take it slowly and build up your rapport with them by engaging with their tweets. Or you could go all in and send them a direct message.

Your goal? To initiate a blog swap share. Ask them if they will retweet your recent post and offer to do the same for them. You can gain more coverage for your content, and having a new online ally is always a bonus. If they don’t reply, don’t hassle them, just move on to someone more willing to help you out.

Using Facebook and Instagram

Your twitter account will see the most engagement from other businesses, simply because there are more professional accounts on twitter then there are on Instagram or Facebook.

However, consider using these social media platforms to get your content noticed further. Especially if you run a B2C company, as millions of people actively use Facebook and Instagram every day for personal use and for researching and making new purchases.

For example, I often rely on Instagram to search for new clothing brands, and I will follow their account if I like what they sell.

Also, for both Instagram and Facebook, you’re not restricted by a word count when you create a post. This isn’t an opportunity to bombard visitors with a truckload of text, though. Instead, be more creative with the words you use to promote your content (but always keep readability in mind).

Use hashtags on Instagram but only rarely on Facebook. Sometimes they don’t work (especially if you’re sharing your post via Instagram), and they don’t increase engagement.

Break Up Your Text (1)

Takeaway: On Instagram, instead of publishing your tags in your post’s description, add them as a comment to make them appear hidden but just as searchable.


LinkedIn is THE online social networking site for professionals. Individuals and businesses alike use it as a platform to showcase their skills, experience, and body of work. You can encourage professionals to engage with your business by sharing content on your feed (like Twitter).

There’s no word count, and you can publish an entire article on LinkedIn. Preview your post before publishing, and ALWAYS proofread your content to avoid formatting mishaps.

Bonus Roud

If you think getting your content known ends here, you’re in for a treat. Here are some brilliant ways you can draw attention and open up possibilities to generate new leads.

  • Add your blog to your monthly newsletter
  • Include a link in your email signature (you could create a relevant tagline with a hyperlink to your blog, e.g. ‘Get the latest tips on how to make the most of your content’)
  • Ask an online business ally to feature your blog on theirs (known as guest blogging)
  • Turn your post into a subject for email marketing and include a link to your website’s news page.

You now have all the knowledge and tools needed to execute a brilliant online marketing strategy for your content. But keep in mind: your results won’t be instant.

To see a noticeable increase in engagement it takes time, consistency, dedication, and active communication.

But by following this guide, you can finally start making the most of your content.

Get Great at Editing and be a Better Writer

Making the most of your content (1)

You’ve completed your first draft. You sit back after being scrunched over a desk for the past hour and contemplate the next step.

It’s time to make your draft beautiful. It’s time to edit.

Trust me; editing is all-powerful in this regard. I used to think my content was good until I understood what to look for. I was shocked at how much TLC it needed.

Learning how to improve my content allowed my mistakes to be less aggressive and maximised the value of my content for my clients. But learning how to edit well isn’t easy on your own. So, I’m going to help you. I became a better (and faster) content writer by using some super smart editing tools. Discover how to turn your content into a prized jewel through these brilliant editing tips and tricks.

The Engagement Challenge

Delete unnecessary introductions

We have waffle that’s delicious and waffle that’ll act as a reader repellent.

Within the first few sentences, your reader should know what the aim of your article is and what your information will do for them. This increases the chances that they will stick with it.

That should be your priority as a content writer.

It’s easy to get carried away with an anecdote, an explanation or a fancy quote in your first few paragraphs. But you’re crucifying your work by doing this. If you don’t get to the point FAST, your readers will lose sight of any benefit they hoped to gain.

So cut the crap and get to the point. Increased engagement will be your reward.

Delete anything that doesn’t support your argument

If I told you I recently bought some ace boots for dog walking in an article promising solutions to stop your dog pulling on a lead, I’m being indulgent at my audience’s expense.

Your reader is not going to care about information that isn’t relevant to their problem.

So read your content once, and then again, to see if all your sentences deserve a supporting role in your show.

Look out for weak sentences, and if your article is focused on offering information or solving a problem, ensure every word you write is providing value to your reader.

Is the most important thing at the beginning of each sentence?

I found this gem in ‘Everybody Writes’, by Ann Handley.

Information and the ability to get it FAST are the two main things a reader wants from an article.  Appeal to this need by moving the focus of a sentence to the beginning.

For example:

  • Follow this recipe to make the perfect cake.
  • Make the perfect cake by following this recipe.

Which sentence is correct? Making the ‘perfect cake’ is the most important thing about this sentence. The second sentence does this.

It baits the reader by highlighting the benefit (that they can make a perfect cake) and then it shows them how (by following the recipe).

Word Dissection

Be a Grammar Nazi

Your first draft should be so ugly that nobody will want to bring milkshakes to your yard. It’s about getting that information out of your head in record time. Do this, giggle at your weird and wonderful grammatical errors and put some cleaning gloves on.

It’s time to discover how much grammar you understand, and how much you don’t. Here are two BRILLIANT resources that could save your content’s life.

  1. Unleash a great app like Grammarly on your content.
  2. Check out our essential grammar guide for clarification.

Top Tip: Make a list of your mistakes. Then when you have some spare time, come back and use that list to do some solid research. This helps you rectify repeated grammatical blunders.

Type less to achieve more

This part is REALLY satisfying. Make your content clearer and easier to read by cutting unnecessary phrases from your sentences.

This writing faux pas often stems from our desire to be formal. For example, you might say ‘there will be times when…’ when you could just say ‘when’ or ‘at times’.

That’s just dandy for an essay or a novel but not for copy. You audience wants CLEAR and TO THE POINT content.

So SEARCH AND DESTROY all those difficult to read phrases and replace them with smarter words.

Dare to be brilliant with better verbs

If you approach your first draft like me, you will spew out whatever verb wins the race from brain to screen.

This is good; choosing better verbs belongs in the editing stage.

Experiment, dig deep into your verb bank and identify puny verbs. Inject them with a load of spinach and make them POP EYE STRONG.

Over time, the verb bank in your brain is going to expand. The next time you approach a first draft, they’ll be ready and waiting.

Time to put theory into practise

Let’s roll back. You’re sitting at your desk. Your first draft looks like a caterpillar and it wants to be a butterfly. You’re ready to start the transformation.

The discomfort you may feel from facing your writing mistakes is slowly ebbing away. You begin to enjoy scrutinising your content. Knowing your writing is BETTER because of your dazzling editing skills is so very satisfying.

Welcome to the club of CONTENTed writers!

Practise makes perfect.

Go grab an old article that carries evidence of your past writing mistakes. Imagine it’s your least favourite person and start dissecting it using the tips and tricks discussed:

  • Delete unnecessary introductions
  • Delete anything that doesn’t support your argument
  • Is the most important things at the beginning of each sentence?
  • Be a Grammar Nazi
  • Type less to achieve more
  • Use better verbs

The more you do this the easier it will get. You’ll have less to edit, saving you precious writing time because…

Great editing has made you a better writer.