Essential Elements of Compelling Content

  There’s content that gets less engagement than a stale slice of bread. And then there’s content that attracts prospects as effectively as a field of puppies. Let’s take a closer look at the copywriting mistakes that can negatively impact your business. Keep reading to learn how to write words that aren’t just shiny, they’reContinue reading “Essential Elements of Compelling Content”

The Art of Writing Like a Person

“Write with your voice to sound like a person.” If you’ve ever written content for your business or asked for advice on nailing your copy, you have probably heard this before. But the truth is that putting your personality onto paper isn’t a priority when you have ten other really important things to focus on:Continue reading “The Art of Writing Like a Person”

Trusting Someone Else to Tell Your Story

“A brand is a voice, and a product is a souvenir.” – Lisa Gansky Getting your business to be hot news is one thing. But to persuade people to buy your products or services, you need a voice. A story that people can connect with. Dietrich Mateschitz, Redbull’s founder, turned a product that was onceContinue reading “Trusting Someone Else to Tell Your Story”

Where to Find the Miracle of Motivation – A Guide for New Business Owners

We live in an era where procrastination is trendy. We use it as a hashtag on Twitter to laugh at ourselves for our hopelessness of not doing what we should be doing. But when we factor this dilly-dallying into the day-to-day running our of businesses? It’s a problem. Dip a toe into the pool ofContinue reading “Where to Find the Miracle of Motivation – A Guide for New Business Owners”

An Honest Guide to Outsourced Copywriter Fees

“How much do you charge?” It’s a simple question to ask a copywriter. Perhaps the figure you receive is enough to get you moving forward into content creation for your business. But it may also leave you questioning what that number really means: Is it too low? Will my content be valuable when I paidContinue reading “An Honest Guide to Outsourced Copywriter Fees”