Hello there! I’m Gigi

I grew up in a rural English village where the words ‘equality’, ‘sustainability’ and ‘animal rights’ weren’t a part of the vocabulary.

So, like my peers, I ate meat, shopped on the highstreet and mixed with people solely from my background. 

And then the internet happened. I became active on social media sites. I listened to stories from people all over the world. Slowly, realisation dawned. The world isn’t a perfect place where everyone and everything is treated fairly. The choices I make about the things I buy, the words I say, the places I visit – they matter

The more I realised this, the more I wanted to change my habits. 

I travelled to different parts of the world to broaden my understanding of other cultures and the way our actions in the west impact lives everywhere.

Eventually, I reached a point where I didn’t want to buy fast fashion, eat mass-produced food, live in a polluted city, connect with people who didn’t share my values. 

Alongside this personal realisation, I was developing my career as a writer. 

I’m head over heels for the written word. 

Don’t ask me why. My parents weren’t writers. I wanted to be a zoologist. Not an author. But for some inexplicable reason, I was compelled to write.

When I was eight years old, I read a book about dragons. But eight-year old me wasn’t satisfied. I didn’t want to just read about dragons.

I wanted to write about them.

So I spent all summer locked away in my room, handwriting a book about a girl who finds a dragon egg. 

It was awful. Mostly plagiarised. But I didn’t care. Because I wrote a book! And I loved it! And my grandparents said they loved it!

One thing led to another:

  • I won a writing competition at a local agricultural show
  • I completed an English Degree at Hull University
  • I wrote for two top gaming websites 
  • I travelled to Thailand and Sri Lanka to teach English 
  • I started writing blogs for businesses as a personal assistant
  • I completed a copywriting apprenticeship at Incredibble Marketing
  • I set up my own copywriting business 
  • I started writing a sci-fi book (soon to be complete) 

For the past four years, I have been writing for all kinds of businesses – photographers, marketers, software developers, recruiters, accountants, the list goes on.

I LOVED writing for these businesses, helping the incredible people behind them realise their visions and concentrate on their passions.

The only problem: I wasn’t furthering my ultimate goal, to make an impact on the causes I care about most. 

And then I got the opportunity to write web copy and articles for a global menstrual cup brand. They wanted me to focus on inclusivity and stamping out period stigma. I was also asked to help launch a sustainable clothing business, emphasising their passion for veganism and supporting the environment. 

My reaction? 


I realised that I CAN carve a niche for myself as a copywriter that represents everything I care about

To help businesses with similar values succeed in making the world a better place. 

Businesses like yours. 

Want to work with a copywriter who shares your moral code?

Tell me about your Brand

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